Urban Outfitters is one of the brands I have most recently been freelancing for as an e-commerce hair stylist. UO is known for its cool, relaxed vibe and the hair is very much in keeping with that. The art of doing hair for an e-commerce site is delivering on a brief and being active on set to ensure the hair stays perfect throughout. I've worked on both mens and womens hair for the brand, both styling and cutting. 

Joanna Halpin is the epitome of bohemian babe and so the brief was to create beachy waves. 

I also introduced a new knot hair-up for the brand on the incredibly versatile Maddy Elmer. 

Using my maxi GHD irons keeping everything loose and undone I created a natural model off-duty look on Tessa Antiave and Stella Klien. 

Letting that natural look shine through and keeping those beautiful, bouncy and soft curls on Ella-Rea Smith. 

Marcus SIvyer is the ultimate effortless cool guy. Letting those dread locks take over and by using certain products to tame the frizz and different cutting techniques to trim those fly aways. 




Joanna Halpin @ Premier 

Tessa Antifave @ Established 

Ella-Rae Smith @ Next 

Marcus Sivyer @ Select 

Stella Klein @ Nevs 

Maddy Elmer @ Storm