Topshop is one of the brands I have recently collaborated with for their Chinese New Year campaign. They have put together a collection so their customers can truly celebrate in style. Working with beautiful ruby red tones and metallic golds as well as soft floral blouses to embroidered pieces with colourful detail, this is all shot outside to give us a real street fashion effect, all the while keeping the hair quite relaxed and natural.
With Ashley V I wanted to create a really undone textured look. Whilst keeping the roots quite smooth I give the ends a little more texture and roughness. In addition making the fringe slightly shorter but choppier to giving it a slight edge.
To create this look I prepped the hair with WELLA Extra Volume mouse. I used my Dyson hair dryer and Denman brush to blow dry it in to place. Throwing her hair upside down I then took my OUAI texture spray and blasted it through the mid-lengths and ends of her hair creating that natural texture. Then by throwing her head back I individually picked through her ends using OUAI finishing creme to give it a slight shine and smoothness.
We wanted to go for a different look with Marga Esquivel. Something a little sharper to show off her incredible bone structure. Working with her graduated bob we created a slick back side part. I prepped her hair using SEBASTIAN TEXTURISER to give it that movement and bend, mixed with a tiny bit of WELLA LUXE OIL to give that ultimate shine. Using my Dyson hairdryer blow drying the hair in the side part and back of the face to help sculpt the hair into place. Once I finished drying I took a 10p sized piece of SEBASTIAN GEL FORTE worked it in to my hand then through the sides of her hair to get that ultimate slick back look. I dried it into the hair as I didn't want to create a wet look. I then took a couple of grips and pinned them just behind the ear to hold the hair in place as I know we would be working outside the whole day. To finish the look I used OUAI hair oil by spraying it into my hands working it through the hair giving it that high end gloss.
TOPSHOP will be launching this campaign in store plus it will be going live across the board on social media. So keep your eyes peeled!
Photographer: Laura McCluskey
Make up: Daniel Sallstorm
Hair: Sophie Sugarman
Stylist: Leo Skull
Social Media Assistant: Anna Ferrick
Model: Marga Esquivel @Elite
Model: Ashley V @BMA
Marketing Co-ordinater: Sophie Sterling